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July 28, 2005

Adidas ToGo x Design Hotels!!!


The international lifestyle hotel group design hotels will be the exclusive distributor of the new adidas "ToGo" shoe for a period of two months. This is definitely a very cool coolab that one has to look out for.

Starting in August 2005 this limited edition design will be available for a duration of 8 weeks in 11 selected members of design hotels worldwide. The shoe will be available in fashion capitals such as Paris and Florence as well as in the international creative scene including Liverpool, Mexico City, Palma de Mallorca, Montreal and Cascais. There they will be able to purchase the "ToGo" model at their hotel`s concierge - without even trying them on!

The revolutionary concept of the shoe comprises only two models: one for men, and one for women. Made of high-tech quality materials such as neoprene, the shoe conforms perfectly to the wearer`s foot, making it fit like a second skin.

The shoe`s look definitely really nice and the concept just rules. So, if you were planning to go on a trip, consider these places to get your hands on a pair.

Pictures via Coolhunting.




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