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August 21, 2005

Ontour - new dutch clothing brand!!!


Ontour is a brand new dutch label. See now the pics of their first collection and get some background info on the guys and the brand.
They are 3 guys from The Netherlands, started beginning of this year with their own label 'ontour'. The concept behind the name is that every collection something else will be 'ontour'.
This time The Bremen Townmusicians are ontour:
A donkey, a dog, a cat and a rooster are all fed up with having to work for their boss and following their everyday routines. They decide to live their dream; heading out into the wide world to become town musicians. This tour is full of adventures and they have the time of their lives.
Especially the known image of all the animals standing on top of each other triggered the guys to give this old fable their own new twist.
So for this collection,‘Blown Ontour’,they’ve literally blown life into those four characters and transformed them into balloon animals. Using a variety of funky prints and camouflage patterns they created a fresh angle on the age-old fable.


I think it`s a nice idea and way of giving a brand a meaning. Look out for these guys and check their website for the whole collection.
The new collection will include an extended range of garments like longsleeves, sweater and hoodies. Of course some other strange characters will be ontour this time!




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