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October 14, 2005

What is Oki-Ni ???

Many of you have heard already about Oki-Ni, but most likely only about all the great products that they come out with all the time. This time we will tell you what Oki-Ni is... the concept behind Oki-Ni and that their is more to it than you probably think.


Oki-Ni is a unique collaborative concept launched in september 2001. Oki-Ni offers unique men's and women's products designed by globally renowned brands; the rare products are exclusive to Oki-Ni, unavailable anywhere else in the world. The items can be touched, viewed, tried on and ordered from the stores in savile row - london, cruise – glasgow, d-mop – hong kong, nitty gritty – stockholm, sweden or directly from the Oki-Ni web site.


The Oki-Ni stores are designed as gallery-style spaces where the conventions of familiar retail are not immediately apparent: no cash desk and no clothing racks. though minimal, the space is full of timeless tactile materials: felt, recycled timber and stove enamelled steel. The savile row Oki-Ni store won the 2002 design week award for retail concept.

The range of clothing and footwear comes from a tightly selected stable of (unexpected) brands e.g. levis juxtaposed with cutting edge fashion labels (e.g. deep anger), presenting directional pieces not normally associated with a denim brand. The products have the kudos of globally recognised brand names, combined with the status that comes from a very limited availability of product. Familiar but Unique.


All Oki-Ni products feel like hand selected/ finished samples direct from the brands design-studio. each piece is accompanied by information pages on pads including detailed information and pictures of the particular item.

Once a customer has identified a product, the assistants can talk informatively about construction/style and the ordering process. Samples of every size and colour are available to try on, and if the customer wishes to purchase the piece an assistant sits down with a lap-top and accesses the ordering screen from Oki-Ni.com. All relevant personal credit/ debit card data is securely in-putted and the customer can then choose where their purchase is delivered. Post transaction, an impressive receipt/ guarantee is issued.


Deliveries for product take place within days from order, replacing instant gratification with a heightened anticipation. whether the product is delivered back to the store, to a home, hotel or workplace the packaging is integral in justifying your investment and patience. Referring back to savile row's historic personalised service, hand finished devices such as brown paper wrapping, seals and rubber stamps are utilised. The oki-ni rare product arrives in a way that is worth the wait.

Simplicity, functionality and sophistication best describe the attributes of Oki-Ni.com. Like the physical sites, the tone is stylish and warm and ultimately accessible. Visitors to the oki-ni site are seduced by great product and easy to use navigation.

As you can see, Oki-Ni, is a very unique concept, only found once in the world. Head over there, choose some of their very special products and be sure that you do not see anybody else with it. Familiar but Unique, that's what its all about.




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10/14/2005 10:32:00 am  
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10/14/2005 01:36:00 pm  

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