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January 19, 2006

Big Game for Plus41's - New Rich line!!!

New-Rich-postcard-s

In their latest collection, Big-game questions the meaning of accessories and offers new alternatives to jewellery. This series of objects entitled “NEW RICH” results from the confrontation between mass products and luxury.

When gold replaces plastic, democratic and functional objects become exclusive in a subtle way.

“We’ve picked standard, universal products, and replaced a part of each object by an equivalent in gold”, explains Elric Petit. “We love the shrewd blend between the down-to-earth functionalism of mass-products and the ultimate precious material: gold”.

Objects
1. BIC PEN
The BIC ball-point pen is an icon of democratic design. “We love the cap” explains Augustin Scott de Martinville, “it’s such a strong recognition factor”. Big-game’s version of the pen has a golden cap and – as it emerges from the pocket of its owner – becomes a jewel mocking luxury pen.

2. BIC LIGHTER
Playing with the tradition of lighters being luxury objects, Big-game exchanges the BIC lighter’s plastic push-button with a golden one. This well thought mass-product becomes exclusive while staying functional.

3. APPLE HEADPHONES
Over the last few years, the white Apple headphones have become an archetype. Here, Big-game replaces the plastic component holding together the two earphones by a golden one. This part thus becomes a pendant.

4. PUSH PIN
Using push pins is the simplest way to fix something on the wall. Why choose a complicated solution in the name of luxury? A golden push pin will do!

5. SWATCH WATCH
The Swatch has democratised watches as it offered a reliable and affordable alternative to luxurious timepieces. Here, Big-game substitutes a simple loop on the wristband by a golden version, making the object exclusive.

6. PRICE TAG
A plastic piece of jewellery can have some true qualities but will always suffer from a mediocre image. With the golden price tag, it suddenly becomes a truly valuable object!

Great idea to pimp some normal objects, objects that nobody would ever consider pimping up. For more info click on the image above.


Enjoy,

David

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