Coup d'Etat... watch out!!!

Yet its time again to present to you a new lable. This is what I like doing most. Coming across new lines that I feel are strong or will be strong in the future. This time I am presenting to you Coup d'Etat. I came across this brand really by chance. I ran across one of the founders during my NYC trip in Soho. We quickly exchanged contacts and now I presenting to you the line. Check out the hot designs and strong messages behind each design. This is not the last time you are hearing of them.

coup d'etat, BROOKLYN is a graphically bold design company based in Bed-Stuy whose philosophy follows one rule: "live to change something." coup d'etat's Founders, Daoud Abeid & Rasu Jilani, founded the t-shirt line to manifest visual ideas and a life philosophy into eye catching designs that people, no matter their creed, can feel. coup d' etat aspires to connect the hero, the revolutionary, the truth-seeker, and the fashionista. Understanding that these aspects usually reside in one’s self, coup d' etat makes its clients comfortable with relating to visionary ideals while displaying one's inner fresh and sexy. Tired of the the level of style of design and meaningless graphics and messages flooding the boutique T-shirt market, "We decided to make shirts that we would want to wear, hence the name coup d'etat means take over of state in french. "Live to change something" reflects the way we live our lives. Life is a blessing that we believe should be used." Abeid abstracts iconic images to express he and Jilani's personal taste, and style aesthetic. "A lot of people use iconic images. We also want to focus on style, expression, and color to the same extreme. The imagery will continue to represent change, people and ideas that shake the norm, but are revered by revolutionaries and trendsetters alike." Abeid and Jilani began laying the foundation for the designer line in 2003. There designs can now be found in boutiques on the east and west coasts as well as in Tokyo and Paris.
Look for coup d'etat's in Pieces of Brooklyn and Harlem, 1Race and Addy & Ferro in
Brooklyn, Goliath in Harlem, Union and Stackhouse in SoHo, Balboa in Atlanta,shop ombe in So. Orange NJ, Ubiq in Philly, Softcore in Chicago ,French Trotters in Paris and Prohibit in SoHo and Tokyo.

Now you should have a good background or maybe just enough background in order to check out the designs and understand the meaning behind them.












Enjoy,

David