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May 16, 2005

Nike i.D. campaign


nikeid-timessquare
Originally uploaded by djfischer.
The idea of Nike i.D. is already quite cool - being able to customize your own Nike training shoe. Now one can also do that via cellphone, quite cool. Nike`s current i.D. campaign is also fantastic and here you see for example the big deal they made at Timessquare in NYC. Huge screens showing off the i.D. project. Go Nike!!!!


Enjoy,

David


(via The Brilliance)

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