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August 28, 2005

Digital Filth - not for the average person!!!


What is Digital Filth?
New independent fashion label, Digital Filth, has been born through two Leeds brothers inspiration for creating clothing that represents all things they love. Setting out to be continual creators of eclectic styles, their influences range from music, to film, to travel, and the wide-ranging themes entwined throughout them all.

Online Offering
As the guys have recognised the appeal of the Internet, and how well it can work for their products, Digital Filth can only be exclusively purchased on the web, offering the customer the pleasure of discovering their wares from the comfort of their own home, and on their own terms.


Having worked in Clothing Manufacturing for nearly 10 years, Damian has been involved in both designing and manufacturing for many other brands. Constantly building on ideas from previous seasons, these designs needed to be given free reign, exclusive to their own label - alas, Digital Filth was born. Whilst Anthony's background started in the 80s music scene with an involvement in the early B-Boy culture, from break-dance to DJing. He has DJ-ed in all genres of music from the late 80s to the present day, and this combined with his side projects in customised clothing has meant that musical influence is evidential in Digital Filth’s style.

The Brand
Digital Filth comprises of a large range of styles from ties to t-shirts. Miami was the focus of Digital Filth’s first collection, beautiful beaches, beautiful weather, and beautiful people - Miami has everything. Cosmopolitan, sensual, intriguing and sophisticated Miami is not for the average person. What the ‘I AM MIAMI’ collection does is encapsulate how the city corresponds to Digital Filth’s audience; those who recognise and celebrate all aspects of their own originality.

Digital filth does not conform to seasons rather each collection is based on a theme such as fashion and travel. The exclusivity of having a web-based store enables the designers to upload new garments immediately and provide constant stream of limited edition T -shirts.

Digital Filth is much more than a clothing label, founded on the brand’s love of film, music, art and fashion. These influences also help them retain originality, as their personality will continue to be incorporated into the clothes, making each product a true reflection of their interests. Major influences are diverse and varied. Ranging from Japanese and Pop culture, to all aspects of design and architecture. Music and film tastes are eclectic from Reggae to Hip Hop, Acid House to Electronica, Soul to Disco. The stylistic approach of Tarantino and surrealism of David Lynch, to the vision of Bruce Lee’s film’s all contribute along with an ever expanding list of new and exciting artists, Digital Filth ...not for the average




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